Hi, I'm Nick
I'm all about validating ideas, crafting prototypes, and creating solutions.
How I can help
One person who can define the product, design it, and build it — or slot into your team for the piece you're missing.
Product Strategy & Roadmapping
I'll help you cut through the noise — define what to build, why, and in what order, so your team ships toward outcomes instead of a wishlist.
UX Research & Design
From first user interviews to a tested Figma prototype: I validate the problem before we design the solution, and design the solution before anyone writes code.
Full-Stack Build
MVP to launch, hands on keyboard. Next.js, React, MongoDB, and the AWS/automation plumbing behind it — I can build it myself or embed with your team.
Growth & Automation
Programmatic SEO, lead-gen automation, and AI-assisted marketing pipelines that keep working after the engagement ends.
iGaming is a specialty, not a side note.
I've built competitive-intelligence tooling (a scraping Chrome extension plus a BI dashboard) and polished, animated casino front-ends for the iGaming space. If you're building or operating in this vertical, I already speak the language — affiliate economics, compliance-aware UX, and the operational tooling operators actually use.
Got a product that needs to exist? Let's make it real.
I'm taking on 2 new clients this quarter — startups, iGaming operators, and businesses ready to ship.
Book a callSelected builds
Recent products I've built end-to-end — outside of client work — across SaaS, iGaming, and growth tooling.
FinancialMagna
A full-stack personal-finance SaaS: Stripe billing, Google/credentials auth, and an AI-assisted layer that turns a typed sentence into a categorized transaction — built with CI and test coverage, not a prototype.
Casino Scout
An iGaming competitive-intelligence product: a Chrome extension that scrapes affiliate and operator data paired with a BI dashboard for leads, deals, and games.
Neon Casino UI
A design-forward, animated casino front-end — jackpot banners, live game grids, and micro-interactions built to show what a modern iGaming product can look like.
Mautic Skin
A custom-built CRM and marketing-automation interface on top of Mautic — contacts, segments, drip campaigns, and cron-driven send automation.
Affiliate Keyword Research
An SEO and competitive-intelligence tool combining Google Ads volume/CPC data, Google Trends, and Meta Ads Library analysis to surface what's actually working for competitors.
LeadFinder
A Chrome extension and dashboard that scrapes Google Maps for business leads and enriches each one with WHOIS, DNS, SSL, and tech-stack data.
Case studies
How I actually work: five angles on taking Askrango, a travel-planning product, from idea to live — research, validation, design, SEO, and growth automation.
Product Design
Research & design of a travel site (Askrango) that makes trip planning easier.
I took this project from idea to validated, tested design and into coded product. My role covered early validation testing and secondary research, 40+ problem interviews to establish real user pain points, and Figma prototypes built directly on that data to test the solution before a line of code was written.
Result
A validated, user-tested design direction that became the foundation for Askrango's product — and the input for the research, SEO, and automation work below.
Social Media Automation
Built tools for early lead development and social-media engagement.
This project aimed to redefine marketing efficiency by automating key tasks across platforms, resulting in measurable growth in engagement and lead generation.
Result
A 10% increase in Instagram engagement and a 20% improvement in lead-generation efficiency, freeing the team to spend more time on strategy and content instead of manual outreach.
Idea Validation
Ran validation strategies to test demand for a new travel-website concept before building it.
We asked people what bothers them about traveling and looked at what words they use to search for solutions online. Then we built a test website to see whether the idea actually resonated before committing engineering time to it.
Result
Confirmed which travel pain points were worth solving, validated real interest via ad and landing-page performance, and used on-site behavior to shape what the real product needed to do.
User Research
40+ traveler interviews and surveys to shape Askrango's product direction.
Engaged with over 40 travelers through online surveys, direct interviews, and a WordPress landing page used to recruit and collect their stories — a 7% click-through rate from Google Ads was the initial signal that people cared enough to engage.
Result
New, user-requested features shipped to Askrango; a tested prototype direction; and enough clarity on the target user to inform pricing and go-to-market, not just design.
Programmatic SEO
An automated content pipeline that turned keyword research into published, SEO-optimized pages.
Built a system that pulls travel-related keywords into Google Sheets and programmatically turns them into SEO-optimized WordPress content — scaling content production without sacrificing relevance.
Result
A significantly faster content pipeline, content that stayed current with trending traveler queries, and improved organic traffic through better search rankings.
Skills & background
Skills
- Idea Validation
- User Research
- UX Design
- Product Design
- Product Management
- Full-Stack Engineering
- Content Marketing
- SEO & Growth Automation
Tools
- Figma, Photoshop & Illustrator
- Next.js, React & MongoDB
- WordPress
- Jira & Trello
- Google Analytics & Hotjar
- UsabilityHub & Maze.co
- Digital Ocean & AWS
- OpenAI / LLM tooling
- SEON, Shufti & GeoComply (fraud, KYC & compliance)
- Smartico & FastTrack (iGaming CRM & loyalty)
- GiG Platform (iGaming operating platform)
Education
Bachelor Degree in Architecture & Engineering
University of Malta, MLT
Entrepreneurship E101 Course
MaRS Discovery District, Canada
The Fundamentals of Digital Marketing
Google Digital Garage, USA
Introduction to User Experience Design
Georgia Institute of Technology, USA
Highlights
- Took askrango.com from an idea on paper to a live website that makes travel easier for others.
- Project-managed the construction of a $20 million factory, improving construction efficiency by 15%.
Let's talk
Ready to move on your idea, or just want a second opinion? Grab time directly, or send a message and I'll get back to you.
Book a call
Fastest way to get started — pick a time that works for you.